We’ve talked about the importance of knowing what your competitor is up to and how well they are doing. This type of knowledge can help a community in many ways but how do you find out any information. When it comes to a competitor’s website, finding information is only a click on your toolbar away.
Quarkbase -will provide you with a wealth of knowledge about a site including how popular it is in social news and networking sites, its estimated traffic and even any Twitter accounts associated with it.
Who is Hosting This? will tell you who is hosting a site. You can simply drag the bookmarklet (applet or small computer application) to your browser toolbar.
Smart PageRank does one thing only, it tells you the page ranking of the site you are on. It also provides other information including traffic data and an estimated number of pages indexed on search engines.
DomainTools provides its information in a clear and easy to understand manner. Here you can see who registered the domain name and information about inbound links and references in search engines and directories.
Way Back Machine has nothing to do with 80’s disco and everything to do the history of how a website evolved. You can see how a site looked at almost any point in that site’s history. By looking at the older versions of a page or website you can see how its look and content changed and evolved.
All of these tools are free and are an easy way to look beyond just the website page. You need to know what your competitor is doing but these tools also can provide some useful information for your own website.
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