Captain Sully’s Lessons

We all know the story. Captain “Sully” Sullenberger saved the lives of 155 passengers on Flight 1549 after landing his plane on the Hudson River in New York. An experience like that is sure to teach something. Captain Sully has brought away some lessons for economic developers to learn from.

• Don’t panic – Sullenberger was able to handle a life or death situation while staying in complete control. For economic developers, the lesson here is to remain calm and in control no matter what. If you have just lost your largest employer, don’t panic. Instead, find out why. Was there something your community could have done and didn’t? Be proactive and communicate with the individuals involved. How can you work to mitigate the fallout?

• It’s not WHO you know but WHAT you know – The captain attributes the safe landing to the experience he’s gained over his years in the business as well as the ongoing training he’s received. For economic developers, the lesson here is to understand the process of economic development through real experience and also include ongoing professional development to make sure you are on top of trends and best practices.

• Balance and perspective – Captain Sully acknowledges that the demands of his job have affected other parts of his life. For economic developers we can be pushed and pulled in many directions – attending too many meetings that have little or no value, wasting valuable time on projects or prospects because of funders who don’t really understand, micro-managing and not understanding the big picture. It’s important to know that some things will just not get done and that every community has to make its own priorities for success.

• Take pride – Sullenberger has been praise by his peers for giving them pride in their profession. The lesson for economic developers is to take pride in not only what you do but also in the community or region you represent.