Many economic development organizations have had to tighten their belt in this down economy. There’s no extra money for anything other than the basics. But all is not lost in these tough economic times. There still are things you can do and they’re free.
Google yourself – You think you have the best community, you think you have the community everyone wants to live in and do business in. But how well do you really know and understand your community? You need to listen to what others are saying about you. What have businesses, residents, visitors, anyone said about your community this week? Google Alerts can tell you. Check your community through Google every day.
Show me – You can tell me all you want about how good your community is but telling me is one thing, showing me is another. Use video, use testimonials, use feedback surveys. Demonstrate how your community will change my life or my business. There are many tools available on the internet for free that can show your community to the world.
Twitter – Learn how to use Twitter – it’s easy, free and it doesn’t have to take more than a few minutes a day. Your community can get out its message to a much broader audience than ever before.
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